Biography

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Biography – Juan Daniel Lores Riveros (Loresdragone)

Juan Daniel Lores Riveros, artistically known as Loresdragone, is a visionary creator who has turned his life into a bridge between art, innovation, and social transformation. With Chilean, Colombian, and Argentine roots, his multicultural identity is reflected in every project he undertakes, from music and literature to fashion and activism. The name Loresdragone honors his father, Ricardo Lores Dragone, carrying forward a legacy of strength, creativity, and resilience.

His journey began in Barcelona, where in 2018 he founded the sustainable fashion brand Óvalo, a proposal that fuses urban aesthetics with poetic narrative. The brand quickly expanded to Ibiza and Germany, establishing itself as a bold and conscious design reference. For Loresdragone, fashion is not just style but storytelling: each garment is a manifesto of identity and resistance.

In parallel, he developed his musical career as a composer, DJ producer, and independent lyricist. Rejecting the limits of a single genre, he writes and sings in six languages—Spanish, English, Portuguese, Catalan, Italian, and French—creating eclectic soundscapes that express his vital philosophy: just as food nourishes the body, music nourishes the soul. His musical work is characterized by the fusion of global rhythms with poetic depth, capable of connecting with diverse audiences and generating viral, cinematic experiences.

In the literary field, Loresdragone is a novelist and poet, weaving stories that combine drama, urban philosophy, and spirituality. His novels are currently being adapted into films, and he is producing a movie based on his own writings, bringing his literary worlds to the big screen. This venture into cinema marks a new stage in his career, where word, image, and sound converge into immersive storytelling.

Beyond his artistic projects, Juan Daniel is deeply committed to social transformation. He founded the NGO For Art Sake Foundation, a movement that unites art and sport to fight hunger and create opportunities for children in high‑risk communities. His most ambitious initiative, the Sports Federation Against Hunger, proposes a self‑sustaining model that combines sports, AI‑driven education, and circular economy to eradicate poverty and malnutrition in vulnerable regions of Colombia.

His vision is clear: to turn creativity into a strategy for justice. Through “talent seedbeds,” he seeks to train young athletes and professionals, guiding them toward international careers in football, science, and technology. He calls upon celebrities, philanthropists, and visionaries to amplify the impact, proving that art can be a driver of structural change.

After extensive travels across Europe and Latin America, Loresdragone has absorbed cultural influences that fuel his work and mission. His life is marked by intensity, risk, and poetic force, blending personal expression with collective responsibility. Whether through songs, novels, fashion, or activism, he maintains that creativity is both remedy and weapon: capable of healing, inspiring, and transforming communities.

Today, Juan Daniel Lores Riveros stands as a global artist and leader who not only creates but builds movements. His legacy is the integration of art and social action, demonstrating that beauty and justice can walk together toward a more dignified future.